Journalism & Content
News writing, press releases, fact-checking, interviews, writing for search engines, headlines, media ethics, PR and podcasting.
12 articles
Journalism & Content · Complete guideJournalism and Content Writing: The Complete Guide
What journalism and professional content writing share, where they part ways, and how to write accurate, clear pieces readers trust, from choosing a story to editing and building a portfolio.11 min read
Journalism & ContentThe Inverted Pyramid: How a News Story Is Built
Why a news story puts its most important fact in the first line, and how to write a strong lead and step down to detail and background, with a full worked example.8 min read
Journalism & ContentWriting a Press Release Journalists Will Actually Use
A press release, part by part: what makes it newsworthy and how to send it and follow up without annoying journalists, with a complete sample for a fictional company.9 min read
Journalism & ContentFact-Checking and Countering Misinformation
The steps journalists and content writers take before publishing: tracing claims to their origin, checking images, video and numbers, and correcting mistakes when they happen.9 min read
Journalism & ContentConducting a Journalistic Interview: A Practical Guide
A practical guide to interviewing, from researching your subject and writing questions to listening, following up, agreeing attribution terms and quoting people accurately.9 min read
Journalism & ContentArticles, Reports and Investigations: How They Differ
When to write an opinion piece, when a report, and when your story needs an investigation: a practical comparison of the three formats, with the structure of each and an example.8 min read
Journalism & ContentWriting for Search Engines Without Losing the Reader
A practical guide to SEO content writing: understand search intent, research keywords, structure the page, link internally and keep content fresh, without stuffing or tricks.7 min read
Journalism & ContentWriting Compelling Headlines Without Clickbait
How to write headlines that earn the click and keep the promise: clarity versus curiosity, front-loading, length for each platform, testing, and why clickbait backfires.7 min read
Journalism & ContentDigital and Mobile Journalism
How to produce a complete story with your phone: stabilizer, microphone and light, shooting and editing, going live, plus the verification, safety and publishing rules that matter.8 min read
Journalism & ContentJournalism and Media Ethics
A practical guide to media ethics for journalists, content creators and marketing teams: how to make everyday publishing decisions fairly, protect sources, disclose sponsorship and correct mistakes.7 min read
Journalism & ContentPR and Media Relations
How to build professional relationships with journalists that earn accurate coverage: media lists and pitches, press kits and media training, crisis communication, and measurement that means something.7 min read
Journalism & Content